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During 2018-2022, LOD has been focusing on Gen Y and Gen Z housing needs study and its relationship with stock real estate development. From in-depth research and branding to mock-up and full projects implementation, we share with you our ideas on how to innovate living space and community design strategies to create happy live, work and play space.

Brand Concept:“enjoy our life”
Dahua X Apartment follows the vision of Dahua Group to fully commit to serve for human, bring a sense of belonging for people who work in Shanghai, and create a high quality living environment for residents to enjoy.

Brand Definition:To stay competitive in the future residential rental market, X Apartment will focus on five core values of residence, service, productivity, technology and ecology. Dahua X Apartment provides comprehensive facilities and integrated services to satisfy residents’ daily needs based on its brand concept on innovation, diversification, smart and presonalization. Also, it constructs a brand image of an urban residence with memories of places and futuristic ideas, in order to build characteristics and the warmth of home to ensure its residents enjoy life with a sense of belongings. 

Service&User:Dahua X Apartment has three product lines, X1, X3, X5 which can match the different needs from residents.

X1 is the youth product line of Dahua X Apartment, X3 is elite and X5 is the premium product line. The number of “1, 3, 5” also refers to one person, a small family of three and an dividual’srealization”. These product lines are equipped with different types of apartments in terms of sizes and facilities, which can meet the growing and changing needs of a person from living alone to starting a family, covering a complete life cycle from an individual to family. 

Public Space Design Module:
The public space design is divided into four categories based on privacy level. There are public, semi-public, semi-private and private spaces.

The scale of the shared facilities are determined by the overall size of the project and there will be three different community levels. The public space modules have three different typologies: community use, public use and integrated community and public functions.

 The brand product design also take into considerations the strategic planning of masterplan, circulation reqirements and landscape design principles. And two sample projects have been completed to demonstrate the designs of the brand public space and the product specifics of mock up units.

Design Case(1)
Project Name: Dahua X Apartment Shanghai Old Town Carnival Renovation Project
Completion date: 2020
Construction Area: Shanghai Old Town Carnival-3880m²
Project address: No. 9, 4098 Nong, Changzhong Road, Baoshan District, Shanghai 

Brand Spatial Material and Colour 
X3 Apartment carries the brand identification in terms of a sensitive colour plan catering for Millennium that presents a colour matching scheme of antic green and burlywood. 

Option 1 Popular colour tone:  Antic green、Pink;
Blues green-gray has the tranquility of early autumn, and it is matched with gentle pink to create a sense of joy in summer orchards. 

公区大堂
公区大堂
公区大堂
书吧
健身房
走廊
走廊

Design Case(2)
Project name: Dahua Group Shanghai Baoshan New City Gu Village Project
Completion date: 2021
Construction area: 30617㎡
Ensuite area:Type A 36㎡、Type B 55㎡、Type C 99㎡
Project address: Intersection of Baoan Highway and Panjing Road, Baoshan District, Shanghai

入口门厅
餐厅
卧室
厨房

Option 2 Life scene colour tone:Natural wood、Premium Gray;
The combination of wood colour and nature weave in new linear changes. Premium gray is harmonious in simplicity and tranquility which enables people to find peace and freedom of mind in a simple way from their lifes.

91m²户型平面图
客餐厅
卧室
厨房
卫生间

The design style of two design cases is integrated with latest design elements targeted at young people, and the space strike to find a balanced scene between funtion and fashion. 

LOD | Rental Residential Product Research Report | Dahua X Apartment

Project Information
Project Name : Research on Standardization of Rental Housing Products in Dahua X Apartment
Architects/Company/Organization : La Living and Other People’s Rooms Design (LOD)
Online Website : www.lodspace.com
Email Address : info@lodspace.com
Project Participants
Chief Design Team : LOD | La Living and Other People’s Rooms Design
Participating Partners:
Creative Director : Ann Yan | 严春岚 ;
Director : Yimei Chan | 陈绮薇 
Project Manager : Sandy Gao | 高珊 ;
Graphic design : Francis Leng | 冷鲁超 ; Mila Joksimovic ;
Architectural design : Songhua yang | 杨松华;
Interior design : Jinyu Xie | 解金玉; Francis Leng | 冷鲁超 ; Hexi Liu | 刘赫曦 ; Dengwen Tu | 涂登文 ;
Brand design : 大华享寓团队
Client : 大华集团

Project Name : Dahua X Apartment Shanghai Old Town Carnival Renovation Project
participating partners :
Creative Director : Ann Yan | 严春岚 ;
Director : Yimei Chan | 陈绮薇 ;
Interior design : Wang Huan | 王欢 ;
Interior design : Wang Huan | 王欢 ; Li Jin | 李金 ;
Detailed design : Allen Fan  | 范建兴;Mao Liu | 柳茂
Soft Decoration & Signage Design : Yuhong Cai | 蔡玉红 ; Wang Ying| 王莹
Client : 大华集团 Dahua Group
Construction side : 胜迁建筑装潢工程有限公司十二处

Project Name : 大华享寓租赁式住宅产品研究案例实施|上海顾村一期16-02自持项目
participating partners:
Creative Director : Ann Yan | 严春岚 ;
Director : Yimei Chan | 陈绮薇 ; 
Interior design : Guoxiang Qian | 钱国祥 ; Jinyu Xie | 解金玉 ; Wang Huan | 王欢 ; Li Jin | 李金;
Detailed design : Sandy Gao | 高珊 ; Shihao Cao | 曹世浩 ; Allen Fan  | 范建兴;Jovine Zhu | 朱玟 ; Miaoling Cui | 崔妙玲 ;
Soft Decoration : Wang Ying| 王莹 ; Nancie | 张怡楠
Client : 大华集团

Project Name : 大华享寓租赁式住宅软装产品标准化|上海顾村一期
participating partners:
Creative Director : Ann Yan | 严春岚 ;
Director : Yimei Chan | 陈绮薇 ;
product design : Wang Huan | 王欢 ; Wang Ying| 王莹 ;
Detailed design : Wang Ying| 王莹 ; Sandy Gao | 高珊 ; Hui Song | 宋慧 ; Nancie | 张怡楠
Client : 大华集团 Dahua Group

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